Decisions As we approach the final surfactants conference, in Singapore, in our 2017 series, I want to write a bit about our central theme for this year, that is decisions. We like to say that our conferences will help attendees be more effective business leaders by making better decisions. So I’d like to explore the nature and complexity of decision-making here – as I do in this year’s conference opening remarks, thereby teeing up some issues for our speakers to talk about in the ensuing one and a half days. As is customary, we start with a video. This time it’s Iron Maiden from their 2011 tour in Santiago, Chile The song is “The Trooper” and it is about one of those curious events in British history when a tragic failure, a defeat, a rout, is somehow held up and celebrated as a great victory, throughout the ages. Every English schoolboy knows the story and while, it is not clear if the Chilean schoolboys at this concert would be familiar with the details, they are more than happy to sing along with gusto. This particular event took place on the Crimean peninsula in the 19th Century and involved a British struggle…
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