Year End Review – 2018 The Road More or Less Traveled If you are looking for the December Surfactants Review, this is not it. Follow this link. Here we have my year end musings. You won’t learn much if anything about surfactants but you will enjoy some good music and maybe learn some things you did not know about P&G and the world of advertising. Aah yes, the road less traveled. It’s definitely the way to go for the original thinker, the leader, the visionary. All great business and personal accomplishment has been found down that less traveled road, bravely trodden with fortitude and determination. True? I’m not sure about that. In fact I tend not to believe it without overwhelming evidence. I remember telling one of my protégés early on when discussing a rather unusual career aspiration that “There’s a good reason that particular road is less traveled”. As a sometime hiker and skier I can tell you there’s usually a great reason why certain routes are less traveled. There’s obviously a reason behind every road’s degree of travel and it’s probably worth thinking about those reasons first before making a commitment. It was a 1916 poem by Robert…
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